.png)
Sincerely, Your Small Business
You’ve always wanted to get to know your favorite local business owners. But with everyone’s busy schedules, it can be hard to actually sit down and chat with each other and learn about the dreams, setbacks, successes, failures, and everything in between! All of which help shape us into the humans we are today.The Sincerely, Your Small Business podcast is your window into the lives and identities of small business owners that you support year-round. What inspires them, what makes them tick, and what has helped them grow as business owners, parents, community members, and friends.It’s a way to get to know them, so that when you DO run into one another at the grocery store, park, or place of business, you’ll know that at the end of the day, we can all build relationships and connect with one another through shared experiences.
Sincerely, Your Small Business
Alexandra de Guzman of APEX Performance Center
Alexandra de Guzman, a Charlottesville-based coach, brings over 20 years of competitive tennis experience. Originally from New Jersey, she was a top-five sectional junior and a USTA national doubles champion. She went on to play NCAA Division I tennis at William & Mary, where her team ranked as high as #8 nationally. After earning a B.S. in Kinesiology with a minor in Art and Art History, she served as the Women’s Assistant Coach at William & Mary and later coached at the Van Der Meer Tennis Academy in South Carolina.
Certified by the USPTA, PTR, and as a Tennis Performance Specialist, Alex has worked with nationally ranked juniors and supported a touring pro at the Madrid and French Opens. She’s coached in elite environments and formerly held a coaching role at Farmington Country Club in Charlottesville. Alex spent two years in Spain teaching tennis and English, shaping a coaching philosophy rooted in self-awareness and empathy. She later managed international university programs for a company before founding Second Serve Tennis in 2018.
In May 2025, she rebranded to APEX Performance Center, expanding to offer performance training for young athletes in Charlottesville. Passionate about community, she leads Girls Rule the Court (a free USTA program) and serves on the USTA Mid-Atlantic Coaches Commission Task Force.
Learn more about APEX here, and follow them on Instagram!
Follow Sincerely, Your Small Business on Instagram!
Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!